Insights
Writing about e-commerce,
automation, and building.
Practical notes on Shopify operations, AI automation, and what we learn building digital products. First articles publishing Q3 2026.
First articles publishing Q3 2026. The topics below are what we're writing. Subscribe or check back in July.
How we audit a broken Shopify store in 90 minutes
The exact checklist we run through when a client's store isn't converting — from checkout friction to app stack bloat.
n8n workflows that pay for themselves in two weeks
Three automations we've built repeatedly that eliminate hours of manual work and deliver measurable ROI within days.
What we tell every client before quoting a website
The questions that determine whether a project is going to go well — and the ones clients rarely think to ask us.
The 5 mistakes Skåne SMBs make on their first website
Common patterns we see across new-to-web businesses in southern Sweden — and what to do instead.
Why your Shopify conversion rate isn't a design problem
Most e-commerce conversion issues trace back to operations, not aesthetics. Here's where to actually look.
Choosing between n8n and Zapier for business automation
When self-hosted n8n makes sense vs when Zapier's simplicity wins — a practical comparison for non-technical founders.